Knowledge Base

Insights

Expert perspectives on web development, digital strategy, and building technology that truly serves your business.

Websites Are Not Simple

A modern website operates across multiple dimensions: human experience, search engines, performance, accessibility, security, and business systems.

Why I build for ownership, not lock-in. Understand the true costs of template platforms and when a custom stack returns real value.

These insights inform my approach, but every business is unique. Let's discuss how these principles apply to your situation.