/ custom development for professional services
Three kinds of people land here.
Pick the path that sounds like you.
A practice that earns trust
HIPAA-aware, calm websites that help good-fit clients find you and book with confidence.
For therapists →AI at the front desk
Intake, scheduling, follow-ups, and back-office work, handled by AI that runs on your own data.
AI for your practice →An engineer who ships AI
Full-stack engineering and production AI integration, with a background at Microsoft and Starbucks.
For recruiters and teams →A busy inbox. A little AI help.
Step behind the front desk at a fictional medical group. Try a customer request and watch AI organize the next steps.
Penny Porcupine
“My statement shows the same charge twice.”
- AI reads itBilling inquiry
- Rules route itBilling review
- Workflow preparesFollow-up prepared
Your website should work as hard as you do.
A template makes your business fit someone else's layout. I've spent twelve years building custom software for enterprises, and one-size-fits-all rarely fits anyone well.
I shape the site around how your business works: how your services are presented, how a visitor moves through the pages, and what happens when they decide to reach out. There are no drag-and-drop limits or generic layouts.
Visitors get fast pages, a clear way to contact you, and a site that tells a potential client you know what you're doing.
- Fast
- Visitors decide in seconds, so the pages have to load fast.
- Designed
- Built to look like your practice, with nothing added just for decoration.
- Secure
- HIPAA-aware forms and hosting for practices that handle client data.
- Measured
- Analytics and ongoing tuning, so you can see what is working.
Audit what you have, or build new.
You can do either one on its own. If you start with the audit, its fee rolls into the build.
Website audit
Flat fee, credited toward a buildClear answers on what is working on your site and what is not, for the people, search engines, and AI tools that read it.
- Performance and conversion analysis
- Trust, clarity, and machine readability
- A roadmap of fixes, in priority order
Custom build
Scoped and priced up frontA site written from scratch for your business. It is fast, secure, and yours to keep.
- Custom design and development
- Fast pages and reliable hosting
- Integrations with the tools you already use
Need something else? Integrations, AI workflows, and one-off tools are scoped the same way. Tell me what you're after →
What clients say.
No testimonials yet.
Own your stack.
Templates and plugins rent you a website. Custom code gives you one you own, and over five years it costs less than you'd think.
Insights.
- Working with AIAI as professional leverageAI multiplies whatever skill and judgment you already have.
- Industry shiftAI is replacing searchAI answers are taking over from search. Your site has to work for people and for the machines that recommend it.
- Web developmentWebsites are not simpleTen operating domains every modern website has to get right.
- PhilosophyDigital independenceWhat vendor lock-in costs, and when a custom stack pays for itself.